Why Physicians Are Losing the Branding Wars

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Why Physicians Are Losing the Branding Wars

Maybe the last time you walked into a retail-based clinic, you did not see an MD. Maybe the same thing happened at your hospital outpatient clinic or an urgent care center. Physician "extenders" and advanced practice professionals, such primary care pharmacists, nurse practitioners, and physician assistants are winning the war on branding. They and their professional associations have done a good job branding their services while complacent doctors have not. What happened? 

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10 Recent Trends in Physician Entrepreneurship

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10 Recent Trends in Physician Entrepreneurship

Physician entrepreneurship has changed from being a curiosity to becoming mainstream in five short years. Defined as physicians pursuing opportunity with scarce resources with the goal of creating user-defined value through the deployment of biomedical and clinical innovation, we are starting to see some trends and fault lines forming. 

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How to Keep Your Medical Reputation Healthy in 2016

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How to Keep Your Medical Reputation Healthy in 2016

Online review sites have become a phenomenon physicians can no longer ignore. In 2016, if you don’t properly manage your online reputation, you are losing referrals. According to the Journal of the American Medical Association, over 60% of patients say physicians’ ratings on websites are either ‘very important’ or ‘somewhat important’.

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Get Real About Digital Health

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Get Real About Digital Health

Like an anxious, expectant father, pundits and reporters just can't wait for the birth of "real" digital health, with all the hype and promise of a new life for sick care. Their commentary and reporting, however, reflects some fundamental misunderstandings about digital health: 

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10 Misconceptions That Hold Back Healthcare Innovation

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10 Misconceptions That Hold Back Healthcare Innovation

I'm not sure about you, but I'm getting tired of Steve Jobs. Sure, he was an innovation icon. But, in my view, the media and pundits are creating unrealistic expectations hyping and promoting the Jobs/Branson/Musk iconography.  

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