Online review sites have become a phenomenon physicians can no longer ignore. In 2016, if you don’t properly manage your online reputation, you are losing referrals. According to the Journal of the American Medical Association, over 60% of patients say physicians’ ratings on websites are either ‘very important’ or ‘somewhat important’.
Read MoreA friend recently asked me if it made any difference whether his son went to one medical school or another considering the significant differences in in-state versus out-of-state tuition. A medical student wanted to know whether 1) her entrepreneurial interests would help or hurt her when applying to highly sought out specialty residency slots; or 2) if it made a difference where she did her residency. A PhD graduate student asked, given the limited academic tenure-track slots, whether doing a postdoc in one place versus another would increase her chances of getting an industry job.
Read MoreIt might seem that the last people in the world who would need help with outplacement services would be doctors, medical students, and bioscience graduate students. However, some recent trends indicate that the demand for these kind of services will be increasing:
Read MorePersonal branding for doctors seems to be a growth industry. The seminars, conferences and blogs are designed to impart information to doctors interested in being more competitive and giving them the tools they need to win ever-present turf wars and scope of practice intrusion.
Read MoreSome medical groups are allowing patients online access to electronic medical record (EMR) notes taken by their doctors. The hypothesis is that by allowing patients to do so, they become more engaged and compliant and their outcomes will improve. A few studies so far indicate it might be true.
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