Many biomedical and health marketing and sales people ask about tips and techniques on how to sell to doctors. But, very few doctors have much interest in how to market and sell to patients and other customers. The conventional wisdom goes that they are "too busy" or "don't have the time" and that they are trained to take care of patients, not take care of business.
Read MoreThe joke goes that some people think all things in the world can be understood by dividing them into a 2x2 matrix: those who believe it and those who don't. I've come to see that when it comes to the idea of physician entrepreneurship and educating and encouraging doctors to do it, there are those who love it and those who hate it.
Read MoreKaren DeSalvo, National Coordinator for Health IT, claims that a common set of standards would have improved the current state of interoperability. DeSalvo believes that in hindsight standardization would have allowed for more seamless sharing of basic health information. Nonetheless, she recognizes and applauds the successes that HITECH has achieved.
Read MoreThe number of retail health clinics will exceed 2800 by 2017, which is an increase of 47% from about 1900 in 2014, according to a new report from Accenture.
Read MorePatients interact with disparate elements of the Sick Care system at differing levels of intensity and motivation. A big business has grown around getting patients more involved in an effort to improve their health and insurance IQs. That, theoretically, would lower costs, improve outcomes, and enable and empower patients to make better use of scarce resources.
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